Companies without an effective mobile strategy will fall behind their competitors, and in some cases, disappear. C.Y. Strategy will help you develop the optimal mobile strategy. We bring experience from top strategy consulting firms, Fortune 500 companies, Wall Street investment banks, government agencies, leading academic institutions, and software development start-ups to your particular challenge.
We are at the very beginning of the mobile revolution. Like the internet revolution of the late 1990s, the use of mobile technology is changing the way we interact with the world around us. It is also changing the way business is conducted. Many experts believe the mobile revolution will be even larger and farther reaching than the internet revolution.
However, just like in the late 1990s, most established firms are jumping into the space with a “me too,” mentality that is focused only on getting in the game and not on increasing business value. Without an effective mobile strategy, you are wasting precious financial and human resources and missing the opportunity of a generation. The internet transformed commerce and employee work habits. But in many ways, it tethered people to their computers. Like the internet, the mobile revolution will also change commerce and employee activities forever. But unlike the internet, mobile technology will truly allow customers to purchase goods anywhere and anytime, not just when in front of their laptops or desktops. It will also sever electronic tethers and allow employees to work where they are most effective while having access to the real-time information they need.
We partner with you to determine not only whether mobile technology can add value, but also how it can most effectively add value. We then determine what software/hardware combination is best, build the software, and roll it out to your organization. But we don’t stop there. We work with you to overcome environmental, organizational, and employee based barriers to implementation. We are your partner throughout the process.
C.Y. Strategy partners with you to create and implement your mobile strategy.